What came as a rumour on Monday this week that an artiste, Adekunle Temitope popularly known as Small Doctor was arrested by policeman eventually came to be true.
It was not long when the footage of his arrest flooded the internet. The artiste and two of his associates were made to lied down on the road and roughly manhandled like hardened criminals.
What was the offense? The Commissioner of Police in Lagos State, CP Imohimin Edgal said the suspects were arrested for unlawful possession of firearms and threatening to shoot policemen controlling the traffic at the Oshodi area of Lagos.
Ironically, this particular artiste is a police ambassador who is charged with responsibilities of ensuring peace, tranquility and good conduct. Early this year, the Nigerian Police Force unveiled Korede Bello as the first Police Ambassador with others like Dr Sid, Small Doctor, RuggedMan, Odunlade Adekola, amongst others joining the police in the #PoliceIsYourFriendCampaign, an awareness campaign to promote peace and harmony within the Nigeria ecosystem.
But if a Pepsi Ambassador can have free access to Pepsi products, a Coca-Cola Ambassador to free Coca-Cola products, Nike Ambassador can wear the clothes everywhere, then why Police Ambassador won’t be able to have access to free gun and should be carrying it all around. This is just the society we found ourselves. This is a slap in the face and a disdainful act from a role model. Though the artiste debunked the rumour that he owned illegal firearms saying he has permission for the gun, it shows that there is a disconnection between the Brand( the police) and the ambassador(Small Doctor) for not recognising the brand’s value and purpose.
Remember, Tiger Woods was a brand ambassador for brands like Gatorade, Gillette, Accenture, AT&T, after his extramarital affairs were revealed, the brands relieved him of his deals and according to Business Insider, he lost $22 Million In Endorsements In 2010.
On Tuesday, the accused (Small Doctor)was charged to Ebute Meta magistrate court and was release with a warning not to engage in any violent act for the next one year.
But the question is, were those policemen aware it was small doctor during the arrest? Some people refuted that the arrest was made with knowledge of whom the accuse is. If his identity was known maybe it wouldn’t have resulted to arrest but indulge him instead.
Most times, brands have goofed in choosing people to carryout good will messages about their products or services just because they want more awareness. Because an artiste is popular or have large social media follower doesn’t translate to becoming good brand ambassador for your brands.
However, the arrest shows that we’re becoming aware that nobody is above the law. Naturally, human being is rebellious and that’s why we have ethics, rules, regulations and laws to guide the society. For a society to move forward every individual interest should be subjected to the law of the land and we should uphold such value.
I hope this will not mare his future endorsement but some people said maybe it was a publicity stunt for his coming concert.